What is the biggest secret to becoming a highly paid creative genius or pointed copywriting writer? Well, it’s the same secret to becoming an all-star NBA player, winning an Emmy for Best Actor, or attaining any other desirable skillset, trait, or career. Yeah, sure, there’s a bit of natural talent and inherent skill that’s needed in the beginning, but what long-term success really comes down to is practice, practice, practice, and then some more practice. So in this video, I’m going to share with you five super simple practices that you can do every single day to help you master the ever-evolving art of copywriting.
Practice #1: Wear Your Copywriter Cap Everywhere You Go
Copy is literally everywhere you look, from billboards to product packaging to bus ads. Start appreciating and recognizing the copy that is hidden in plain sight. Take a moment to stop and really read the copy that catches your eye. Think about what it’s trying to accomplish, who it’s targeting, why it grabbed your attention, and how it could be even better. If you don’t have a lot of time, snap a quick picture and analyze it later.
Practice #2: Rewrite Headlines
Rewriting copy is one of the best ways to sharpen your pointed copywriting skills. Visit websites known for writing click-worthy headlines, like Buzzfeed or Cosmopolitan, and pick the top headline to recreate into something totally different. Make it a goal to rewrite three headlines a day, focusing on the target audience, hook, and open loop.
Practice #3: Rewrite Ads That Are Working Today
Instead of handwriting famous ads from decades ago, find ads that are top-performing and relevant today. Facebook’s ad library and swiped.co are great resources for finding current ads. Select an ad and ask yourself what the hook is, what solution it’s addressing, the level of customer awareness it’s speaking to, and the call to action. Then change up all these factors into something totally different.
Practice #4: Check Your Email Every Day
Turn the daily habit of checking your email into a copywriting exercise. Instead of mindlessly going through your inbox, pay attention to the copy in the emails you receive. Analyze the subject lines, the structure of the email, the call to action, and the overall messaging. This simple practice will help you improve your copywriting skills.
Practice #5: Write Every Day
Lastly, make it a habit to write every day. This could be writing copy for a client, writing a blog post, or even just journaling. The more you practice writing, the better you’ll become at crafting compelling copy.
Something that I do every day when I check my email is scroll through and notice the emails that capture my attention and make me click open. This exercise is most useful for emails that are not from clients, but rather newsletters and updates from favorite brands. Simply wear your copywriter’s cap and ask yourself why certain subject lines caught your attention and made you click. Save your favorite emails in a folder called “inspo” for future reference when writing your own emails.
Dedicate 30 minutes every day to learning something new with the above-pointed copywriting exercises. This could be watching tutorials, listening to podcasts, or retaking courses. It doesn’t have to be specifically about copywriting, as long as it expands your mind and gives you a fresh perspective. Find what learning method works best for you and make it a daily habit.
If you want more ideas on improving your copywriting skills, check out my next video. Thank you for watching!